Innomatt Food: Our Journey of Growth and Commitment to Quality
Driven by passion and integrity, Innomatt Food Industry Sdn. Bhd. continues to grow through innovation and a strong commitment to excellence. Our dedication to quality is recognized through Halal (JAKIM), MESTI (KKM), GMP, HACCP, and ISO 22000 certifications.
2013: The Beginning of Our Journey
December 2013: We introduced our flagship product, U&MEE Dried Noodles, setting the foundation for a culinary adventure that would captivate taste buds and establish our brand in the market.
2016: Expanding into Instant Noodles
January 2016: We expanded our product line with the launch of Instant Noodles, providing convenient and delicious options for consumers.
October 2016: Our unwavering commitment to food safety and excellence earned us ISO 22000, HACCP, and GMP accreditation, reinforcing our dedication to best manufacturing practices and stringent quality standards.
2017: Exploring New Markets & Flavors
January 2017: We launched the Mee Goreng flavor, expanding our instant noodle offerings with a rich and savory taste.
February 2017: Marked our entry into international exhibitions with our first showcase in Penang.
2017 Global Outreach:
Strengthened our market presence by participating in key industry exhibitions, including the Brunei Exhibition, Vietnam Expo, and Sabah Fair in Kota Kinabalu, enhancing brand recognition and business partnerships.
2018: Strengthening Our Product Range & Global Presence
January 2018: Introduced two new exciting flavors, Veggie & Beef, catering to diverse consumer preferences.
2018 International Expansion:
We took part in Gulfood Dubai Expo and the Myanmar Exhibition, further solidifying our presence in the global food industry.
2019: Diversification & Recognition
February 2019: Introduced Snack Noodles, catering to the growing demand for convenient, on-the-go snack options.
2018/2019: Honored with the Excellent Industry Award, recognizing our dedication to quality, innovation, and excellence in the food industry.
2019 Global Engagement: Actively participated in major exhibitions, including Gulfood Dubai Expo, MIHAS Malaysia Expo, Thaifex Expo, and Food Taipei Expo, expanding our global footprint.
2020: Elevating Our Flavor Portfolio
May 2020: Unveiled the exotic and bold Tom Yam flavor, a tribute to Southeast Asia’s vibrant culinary heritage.
2020 Exhibitions: Strengthened our global reach by showcasing our products at the Gulfood Expo.
2021: Meeting the Demand for Spicy Delights
January 2021: Introduced Umimi Instant Noodles Hot & Spicy, delivering a fiery kick for spice enthusiasts and expanding our diverse flavor offerings.
2022: Expanding Convenience & Spicy Innovations
October 2022: Launched the Spicy Chicken flavor, offering a bold and savory experience for consumers seeking an extra punch of flavor.
December 2022: Introduced Cup Noodles, providing a convenient and quick meal solution for busy lifestyles.
2023: Innovation in Healthier Noodles
March 2023: Unveiled Insmee Dried Noodles (Flat Noodles / Mee Papan), a healthier alternative catering to health-conscious consumers.
2023 Product Development: Expanded our cup noodle offerings with the launch of new spicy chicken flavor for cup noodles.
2024: Breaking New Ground with Bold Flavors
Unveiled the Spicy Beef Bone Noodles, featuring a rich and flavorful broth inspired by traditional culinary techniques.
Launched Instant Noodles 10+1 Plain Noodles, providing versatile and customizable meal options for consumers.
2025 : Expanding Our Cup Noodles Range
Launch the Cup Spicy Beef Bone Flavor, further diversifying our cup noodle selection with intense and authentic flavors.
2025: Continuing Our Flavor Innovation
Coming Soon: An exciting new Instant Noodles flavor is in development — stay tuned for another bold addition to our expanding range.